{"id":65963,"date":"2025-08-13T18:24:01","date_gmt":"2025-08-13T22:24:01","guid":{"rendered":"https:\/\/inces.gob.ve\/?p=65963"},"modified":"2025-08-14T16:12:22","modified_gmt":"2025-08-14T20:12:22","slug":"conferencia-neuromarketing-y-redes-sociales-asi-celebra-la-escuela-de-medios-el-66-aniversario-del-inces","status":"publish","type":"post","link":"https:\/\/inces.gob.ve\/index.php\/2025\/08\/13\/conferencia-neuromarketing-y-redes-sociales-asi-celebra-la-escuela-de-medios-el-66-aniversario-del-inces\/","title":{"rendered":"Conferencia: Neuromarketing y Redes Sociales &#8211; As\u00ed celebra la Escuela de Medios el 66 aniversario del Inces"},"content":{"rendered":"<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 18px;\"><b><span style=\"font-size: x-large;\">** <\/span><i>El N<\/i><\/b><strong><i><b>euromarketing<\/b><\/i><\/strong><i><b> es un campo disciplinario emergente en marketing. Toma prestadas herramientas y metodolog\u00edas de campos como la neurociencia y la psicolog\u00eda<\/b><\/i><\/span><!--more--><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 18px;\">La <strong>Escuela de Medios y Comunicaci\u00f3n del Inces (EMCI)<\/strong> organiz\u00f3 este jueves la conferencia\u00a0<strong>Neuromarketing y Redes Sociales<\/strong>, un espacio formativo que reuni\u00f3 a expertos, trabajadores, estudiantes y miembros de la comunidad en el\u00a0<strong>auditorio del Inces<\/strong> de la avenida Nueva Granada.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 18px;\">Durante el evento, los especialistas\u00a0<strong>Luz Cornejo<\/strong>\u00a0y\u00a0<strong>Erick Lozano<\/strong>\u00a0destacaron c\u00f3mo la\u00a0<strong>neurociencia aplicada al marketing<\/strong>\u00a0est\u00e1 revolucionando las estrategias publicitarias, eliminando los sesgos cognitivos presentes en m\u00e9todos tradicionales como encuestas y estudios de mercado.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 18px;\"><strong>Redes Sociales: El Nuevo Campo del Neuromarketing<\/strong><\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif; font-size: 18px;\">Los ponentes resaltaron que las plataformas digitales son un\u00a0<strong>terreno f\u00e9rtil<\/strong>\u00a0para esta disciplina, gracias a la vasta cantidad de datos que proporcionan sobre el comportamiento de los usuarios. \u201cEstas herramientas permiten a las empresas\u00a0<strong>personalizar mensajes<\/strong>\u00a0y crear\u00a0<strong>conexiones emocionales m\u00e1s profundas<\/strong> con su audiencia\u201d.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\" style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 18px;\">El evento cont\u00f3 con transmisi\u00f3n v\u00eda YouTube, superando as\u00ed m\u00e1s de 500 espectadores.<\/span><\/p>\n<p style=\"text-align: justify;\">Noticia en desarrollo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>** El Neuromarketing es un campo disciplinario emergente en marketing. Toma prestadas herramientas y metodolog\u00edas de campos como la neurociencia y la psicolog\u00eda<\/p>\n","protected":false},"author":4,"featured_media":65964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-65963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/posts\/65963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/comments?post=65963"}],"version-history":[{"count":2,"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/posts\/65963\/revisions"}],"predecessor-version":[{"id":65966,"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/posts\/65963\/revisions\/65966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/media\/65964"}],"wp:attachment":[{"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/media?parent=65963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/categories?post=65963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inces.gob.ve\/index.php\/wp-json\/wp\/v2\/tags?post=65963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}